Archive for Strategy

Is your branding inside out?

Imagine you are attending a classical concert. The string and woodwind components are superb, but things go badly wrong when the percussionists enter the fray. Unfortunately they were not included in rehearsals and are badly off key. They spoil the entire rendition. It’s been a memorable afternoon, but for all the wrong reasons. Later that […]

Posted in: Branding, General Business Topics, Marketing and Communications, Strategy

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Classic Ways to Grow Your Business

Alan Kaplan Marketing strategies are vital to any organisation. Whilst there are many different strategic models that are regarded as sophisticated in today’s business environment, some classic and conceptually simple strategies are as valid today as the time they were conceived. In 1957 Igor Ansoff developed his now famous growth matrix. Whilst some regard it […]

Posted in: Strategy

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