Show off your organisational skills with these practical tips for managing the day-to-day tasks of conference attendance. Be prepared, the devil is in the detail. You have decided to set aside time to be at a business conference. You have studied the program for the conference and marked those sessions that you definitely want to […]
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Leave a Comment (0) →How can you build your personal brand and your business at a conference? Start with some serious networking. Here’s how to make the most of the opportunity. People attend business conferences to network so don’t feel awkward in starting a conversation with a total stranger, except where it is very obvious that the person is […]
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Leave a Comment (0) →They are hundreds of thousands of years old, live in our minds, markedly influence our lives and are recognised by two year olds Brands are far older than most imagine If you have a burning desire to know the origin of the term brand, it’s from an Old Norse word, brandr, which means “to burn.” […]
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Leave a Comment (0) →Imagine you are attending a classical concert. The string and woodwind components are superb, but things go badly wrong when the percussionists enter the fray. Unfortunately they were not included in rehearsals and are badly off key. They spoil the entire rendition. It’s been a memorable afternoon, but for all the wrong reasons. Later that […]
Read More...The information below is an extract from the interview given by Alan Branch while attending in Mumbai India as a speaker on international franchising at the invitation of the Franchise Association of India. Reproduced below is the published article appearing in Business India – The Magazine of the Corporate World – 2013 Alan Branch, […]
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Leave a Comment (0) →Alan Branch A franchisor needs to remain competitive and ensure that their franchise agreement provides adequate incentive and certainty for a franchisee to continue in business. Ensuring that the right of renewal in a franchise agreement is commercially realistic is a good step in growing a franchise system. In most franchise agreements it states that […]
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Leave a Comment (0) →Alan Branch There is no point buying a franchise without an exit plan. This is a lesson that both a franchisor and a franchisee need to think about. Some franchisors even make this early training of franchisees so they are more rigorous and aware of what is needed to build a good business ready to […]
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Leave a Comment (0) →Alan Branch What are the fundamental steps a franchisor needs to consider before embracing international franchising? Alan Branch, president of global development at OptiVance 360 takes us through the issues. Most successful national franchisors aim to expand overseas; more than 30 percent of franchise systems in Australia have already done so. However continuing a national […]
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Leave a Comment (0) →Alan Branch The Australian government has just announced that it is proceeding on with a detailed review of the Australian compulsory Franchising Code of Conduct. This announcement proposes that changes will be implemented on 1 January 2015 and will include: The introduction of a definition that both parties to a franchise agreement must act in […]
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Leave a Comment (0) →Content marketing is the provision of ongoing, high calibre and objective information that adds value to your target market by providing meaningful ideas, insight, and quality solutions for their needs. Companies engaging in content marketing do so to grow their businesses as a consequence of the positive relationships that are engendered between themselves and their […]
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