Australian Insurance Sector

Background

A company that operated in the B2B sector internationally, in a highly profitable niche sector,
wanted to introduce the concept into Australia

The Issue

There were significant legal, branding and marketing related issues that needed to be addressed and the CEO required a great deal of expert, objective and fresh input in this regard.

What We Did

We worked alongside the CEO to assist him with the implementation and interpretation of market and marketing research and then prepared a strategy and plan

This included areas such as the sequence and manner of product roll out and how each of these should be introduced and promoted. We created immense value for the offering and advised the company on how to communicate this.

The Outcome

The company now has major clients across Australia and is performing exceptionally well within its niche market. It is now planning on extending its operation to more countries.