Australian Company with a focus on Entertainment and Education

Author: 26-08-2013


An Australian SME focussing on entertainment and education in niche markets sought assistance with time and financial management. In addition, the company had developed a number of new products for one of its niche markets and needed guidance pertaining to market research, as well as a branding, marketing and communications strategy and innovative tactical ideas and a guide as to how best to implement these.

The Issue

Although they had tried to ‘go it alone’ in the above areas the company lacked the internal resources and was unable to optimise its potential.

What We Did

We initially conducted a three hour workshop focussing on strategic financial and time management issues and followed this up with a similar workshop focussing on a branding, marketing and communications strategy as well as providing many very innovative tactics.. We then prepared a report, elaborating on these areas covered and included additional recommendations.

The Outcome

The outcomes have been extremely favourable and the company is initiating more of our recommendations over time. Sales continue to improve.

The business owners are highly impressed with the standard of work and the positive outcomes and are committed to using Optivance 360 on an on-going basis.

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