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Archive for Marketing and Communications

Is your branding inside out?

Imagine you are attending a classical concert. The string and woodwind components are superb, but things go badly wrong when the percussionists enter the fray. Unfortunately they were not included in rehearsals and are badly off key. They spoil the entire rendition. It’s been a memorable afternoon, but for all the wrong reasons. Later that […]

Posted in: Branding, General Business Topics, Marketing and Communications, Strategy

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The Importance of Content Marketing for SME’s

Content marketing is the provision of ongoing, high calibre and objective information that adds value to your target market by providing meaningful ideas, insight, and quality solutions for their needs. Companies engaging in content marketing do so to grow their businesses as a consequence of the positive relationships that are engendered between themselves and their […]

Posted in: Marketing and Communications, SME

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Benefits of Integrating Conventional and Digital Marketing

Alan Kaplan Many SME’S ask about the relative merits of conventional versus digital marketing. This depends on many factors such as objectives, strategy, target market, budget, timing, degree of interaction required and others. For larger corporations brand marketing has traditionally occupied a large slice of conventional media primarily through TV but also in print, and […]

Posted in: Marketing and Communications

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Benefits of Excellent Graphic Design to Brands

Alan Kaplan Brands have enormous potential to create wealth for their owners. The brand value of many of the world’s largest corporates such as Google and Apple is billions of dollars and in some instances constitutes the majority of the value of the enterprise. According to Brand Finance Nike (84%), Prada (74%) and Acer (71%). […]

Posted in: Marketing and Communications

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