Archive for SME

The Importance of Content Marketing for SME’s

Content marketing is the provision of ongoing, high calibre and objective information that adds value to your target market by providing meaningful ideas, insight, and quality solutions for their needs. Companies engaging in content marketing do so to grow their businesses as a consequence of the positive relationships that are engendered between themselves and their […]

Posted in: Marketing and Communications, SME

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Benefits of a Brand Audit for SMS’s

Alan Kaplan Brand building should be an essential part of the growth of all organisations. As various components of brand equity, (such as awareness, salience, brand loyalty and advocacy) strengthen, they impact positively on brand performance and on future discounted cash flows, which in turn, enhance the financial value of the brand. This has positive […]

Posted in: Branding, SME

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SME Problems and How to Overcome Them

Whilst some SME’s perform extremely well from the outset, a significant proportion either go out of business in the first few years or experience considerable difficulties. This article sets out to list some key areas that are responsible for some of these difficulties and to provide useful insight and advice. Lack of expertise and market […]

Posted in: SME

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