International Law Firm

Background

An international boutique law firm with an Australian presence had not developed its branding or marketing in an optimal way and needed assistance with these areas both in Australia and abroad.

The Issue

The global brand needed to be strengthened with an emphasis on specialist services locally and internationally. It also needed to market its ability to provide a seamless and highly convenient service for clients living in one domain who required legal expertise and representation in another, as well as emphasising the added value it provided in this regard.

What we Did

We developed brand and marketing strategies and plans for the firm together with tactical recommendations.

In addition, we formulated a unique brand platform as well as recommending and advising on new websites (for which we developed all the content), social media and other on- line activity to communicate their desired brand identity and positioning. Other forms of marketing were also introduced.

The Outcome

Results both in Australia and internationally have been highly positive and we continue to work with our client on an on-going basis.